With over ten years of extensive experience as one of southern Ontario’s top interior contractor’s, BRMC Carpentry required a professional look to match their high-standard of craftsmanship. Working with only the highest quality of materials, BRMC Carpentry provides custom millwork, flooring and cabinetry that not only looks great but will stand the test of time.

Concept

Using nothing but the best materials paired with expert craftsmanship ensures the work will endure – and so BRMC required a brand that would similarly have a timeless quality to it. The logo references a period when simplicity and functionality were of the highest importance, when the quality of a persons work determined his worth.

Business Card

Signage

Website Design

The popularity of the Vancouver Sun Run, Canada’s largest 10k road race, has not diminished over the decades. However, the core messaging and visual identity were outdated, and poorly considered. The brand required an update in which the event could continue to grow and thrive.

Concept:

Widely known for being unfriendly and distinctly anti-social, Vancouver can be an isolating city to live in. Rarely do Vancouverites get involved and engage one-another as a community. However, year-after-year, the Sun Run has proven that it is possible to bring the people of the city together. The Sun Run has transcended its former positioning for being an appreciation of amateur athletics and has bloomed into a right of passage celebrated by the entire city. For this reason the Vancouver Sun Run’s core ideal is to “Get Vancouver to Move Together”.

Poster

Race bibs

T-shirt

Mobile app

To promote both the event as well as general health and well-being, a mobile app was conceived that would not only get participants ready for the Sun Run, but also connect them as a community of athletes.

The app would allow for participants to create a personalized training regime that was specific to their age, body type, level of athleticism, and personal goals. In action, the app would set a suggested course using the smartphones GPS and give you frequent updates of time, distance covered and distance to go. After the run, the app would record your results and allow you to view and compare your progress within the community of users. This app would not only assist as a motivational tool but also an interactive way to encourage safe gradual training.

With the recent rise in popularity of traditional services, Macleran’s, a long standing barber shop, has seen a sharp increase in competition. Macleran’s required an updated identity that would differentiate it from new competitors while retaining its sense of quality and history.

Concept:

Superior traditional male grooming has always stood for its attention to detail. The closeness of a shave can be the differentiating factor between standing out as a man of distinction or fading into the crowd as just another ordinary guy. The positioning line: “Outer expression for the inner man” communicates this sense of refinement.

Finalist in the 2012 DesignEdge student Reggie Awards

Featured on Lovely Package design blog

Business cards

Store front

Look-book

Shave-set packaging

Raw materials paired with clean modern colours and textures made for a masculine yet sophisticated appearance that pays homage to the brand’s heritage while strongly advocating its contemporary style.

A simple visual concept is played out with the Macleran’s logo shaving a smooth band through the rough textured bellyband, alluding the use of the products. Homage to the brand’s positioning of “Outer expression for the inner man” is made through keeping the exterior simple and refined while the bold colours and patterns are hidden within the interior.

In the wake of the Occupy London protests, it is easy to see why the Square Mile, the financial nexus of the UK, is not the most popular place. The superior air and single-mindedness of the residents can be off-putting, keeping many outsiders from experiencing the Square Mile’s distinct charm. The City lacked a cohesive identity behind which the people of the Square Mile could unite – and invite the world to discover its unique character.

Concept:

The City is the pinnacle to which the best and brightest in trade and finance aspire. It is ferociously competitive, and those who do make it to the Square Mile are fiercely proud of the dragons they have slain on the way. The brand had to embody this mind-set. It had to focus on going the distance with one’s ambition, wit and skill. You have to be the best to make it in The Mile – and in The Mile visitors will find the best in dining, entertainment and recreation. Since The Mile is the standard by which the world measures success, we embedded that perception in the campaign positioning line: “The measure of distinction”.

Collaborators:

Samantha Smith & Sarah Taylor

Website

Brochure

National campaign

To help launch the brand, those who live and work in The Mile would be invited to take part in a city-wide survey called “The Mile Awards.”

The awards would comprise of multiple options and choices for which the residents could cast their vote through the website, mobile app, or brochure. Options could include “The Best Service” or “The Best Pint” in The Mile. Businesses would then be encouraged to display window decals to signal to customers that they measure up to the high standards of The Mile. The result would be a closer knit community, and would set the ground work for future campaigns.

Mobile App

The Mile is known for its tenacity and brashness, but many are unaware of its energy, nightlife, and excellent food.

The mobile app is designed to connect both locals and tourists to The Mile. By altering its formerly unapproachable tone, the app demonstrates that The Mile is a welcoming and exciting place to explore the next night out. Each category is identified with its own bold colour. From the app the user will be able to find businesses, write reviews, locate transit and discover new parts they might not have before.

With the new season approaching, the Symphony required a new set of materials with an updated look and message. An aging audience also required the Symphony to begin reaching out to the younger boomer demographic to cultivate brand loyalty.

Concept:

The City of Victoria; quaint, charming and notably friendly. It is a city full of unwavering enthusiasm for its community and natural surroundings. A city that always makes time to get outside and enjoy the stunning beauty of the area in which they live.

Being a central cultural landmark to the city, the Victoria Symphony holds these same beliefs close to its heart. They celebrate the community in which they live as much as they celebrate the music that they play. For this reason, the core message of the 2012-2013 Victoria Symphony season is “Celebrating the movements around us.”

Featured in Applied Arts 2012 Student Awards for complete brand identity

Brochure

Website

The baby boomer generation constitutes upwards of 36% of the presence on the internet.

With that in mind the Victoria Symphony had to create an experience in keeping with their own dynamic personality. Using HTML 5 and re-thinking the illustration to add depth to the digital realm in order to create a memorable experience that is in line with the Symphonies positioning of “celebrating the movements around us”. The navigation was paired down into five main categories and a simple sub-category system for each, in contrast to their previous cluttered and unintuitive website, allowing for ease of exploration.

Ticket

Poster