Brief:

The popularity of the Vancouver Sun Run, Canada’s largest 10k road race, has not diminished over the decades. However, the core messaging and visual identity were outdated, and poorly considered. The brand required an update in which the event could continue to grow and thrive.

Concept:

Widely known for being unfriendly and distinctly anti-social, Vancouver can be an isolating city to live in. Rarely do Vancouverites get involved and engage one-another as a community. However, year-after-year, the Sun Run has proven that it is possible to bring the people of the city together. The Sun Run has transcended its former positioning for being an appreciation of amateur athletics and has bloomed into a right of passage celebrated by the entire city. For this reason the Vancouver Sun Run’s core ideal is to “Get Vancouver to Move Together”.

Poster

Race bibs

T-shirt

Mobile app

To promote both the event as well as general health and well-being, a mobile app was conceived that would not only get participants ready for the Sun Run, but also connect them as a community of athletes.

The app would allow for participants to create a personalized training regime that was specific to their age, body type, level of athleticism, and personal goals. In action, the app would set a suggested course using the smartphones GPS and give you frequent updates of time, distance covered and distance to go. After the run, the app would record your results and allow you to view and compare your progress within the community of users. This app would not only assist as a motivational tool but also an interactive way to encourage safe gradual training.