Creation of the visual identity, website and custom bottle for the ultra premium, Four Fox Saké.
The brand pays tribute to Inari Okami who, in Shinto tradition, was the patron-god of rice, saké, swordsmiths and foxes. A custom crest was designed displaying the four foxes guarding a Torii gate with snowfall overhead and rice fields at their feet.
Its chrome finish, combined with its wooden cap, is a bold take on an ancient classic.
Carter Hales Design Lab
Jeff Burgess | Illustrator
Role in project
| Brand Concept | Crest Design | Art Direction | Bottle Design | Website Design + Programming |
| Communication Arts – Webpicks | Applied Arts – Feature article | drinks.world magazine – Feature article |
Visit Four Fox Website